Adams-Hall Publishing

Table of Contents of Fail-Proof Your Business


PART ONE: Understanding the psychology of failure and success

 

Chapter 1   Failure and personality

 

Chapter 2   Are there secrets to success?

 

 

 

PART TWO: Mastering money

 

Chapter 3   Why having too much money is dangerous

 

Chapter 4   Money: You need it to survive

 

Chapter 5   Are you making money?

 

Chapter 6   Unknown partners

 

 

 

PART THREE: Leadership

 

Chapter 7   The people you hire, manage and lead

 

Chapter 8   Be a team leader, not a soloist

 

Chapter 9   Stay focused

 

Chapter 10 Good housekeeping leads to quality and success

 

Chapter 11 Be assertive: Ask, say no and follow up

 

Chapter 12 Commitment: Business and family

 

 

 

PART FOUR: Applying successful sales and marketing strategies

 

Chapter 13 Promotion: Don't hide your business

 

Chapter 14 Market research: Finding and understanding your customers

 

Chapter 15 Advertising: Asking for the business!

 

Chapter 16 The art of selling

 

Chapter 17 Hiring your sales people

 

Chapter 18 Financial management and performance of your sales people

 

Chapter 19 Training, managing and motivating your sales people

 

 

 

PART FIVE: Strategies for Success

 

Chapter 20 Bigger is not always better

 

Chapter 21 Diversify customers, markets and products

 

Chapter 22 Partners and investors

 

Chapter 23 A second chance for success

 

Chapter 24 A few positive words from the author

 

 

 

Appendix   Traditional financial statements

 

 

 

Index

 

About the Author